SOCI4L - Avalanche Reputation Profile

Table 1 - Persona 1: The Web3 Builder

(Source: Target Audience - Persona 1)

Attribute	Detail
Who	Smart contract developers, dApp founders, open-source contributors
Age range	22–38
Where they hang out	X (Twitter), GitHub, Farcaster, ETHGlobal Discord, hackathon Telegrams
Pain point	No credible, verifiable way to showcase their on-chain work to clients or collaborators
SOCI4L value	Custom slug + signed posts + on-chain references = a living, verifiable portfolio
Motivation to join	Reputation, discoverability, and access to bounties

Table 1.1

Table 2 - Persona 2: The Crypto Creator

(Source: Target Audience - Persona 2)

Attribute	Detail
Who	NFT artists, crypto podcasters, newsletter writers, YouTube educators
Age range	20–35
Where they hang out	X, Instagram, Mirror.xyz, Lens Protocol, YouTube
Pain point	Scattered presence across platforms; no single Web3-native home base
SOCI4L value	A link-in-bio hub with on-chain tipping, gated content, and a SOCI4L Score that proves their authenticity
Motivation to join	Monetization (donations, gated content) + audience trust signals

Table 1.2

Table 3 - Persona 3: The DeFi Power User

(Source: Target Audience - Persona 3)

Attribute	Detail
Who	Active Avalanche traders, yield farmers, liquidity providers
Age range	25–45
Where they hang out	DeFi protocol Discords, Telegram alpha groups, Dune dashboards
Pain point	Anonymous wallets mean no social capital for their track record
SOCI4L value	Public profile that surfaces their on-chain activity, token holdings, and transaction history as social proof
Motivation to join	Status and recognition within the Avalanche DeFi community

Table 1.3

Table 4 - Persona 4: The DAO Contributor & Freelancer

(Source: Target Audience - Persona 4)

Attribute	Detail
Who	Part-time DAO contributors, Web3 freelancers (designers, writers, auditors)
Age range	24–40
Where they hang out	DAOhaus, Telegram, Layer3.xyz, Dework, LinkedIn (transitioning to Web3)
Pain point	Hard to prove past work and get hired in a pseudonymous world
SOCI4L value	On-chain references + bounty board = a verifiable freelance reputation
Motivation to join	Getting hired and paid faster

Table 1.4

Table 5 - Persona 5: The AI / Agent Builder

(Source: Target Audience - Persona 5)

Attribute	Detail
Who	Developers building autonomous AI agents, trading bots, on-chain automation
Age range	26–40
Where they hang out	X AI/crypto circles, Eliza framework communities, Virtuals Protocol Discord
Pain point	AI agents have no public identity or provable track record
SOCI4L value	First-class agent profiles with signed posts and transparent on-chain histories
Motivation to join	Early-mover advantage in AI identity; novel use case with press value

Table 1.5

Table 6 - Referral Program Milestones & Rewards

(Source: Tactics & Campaigns - Tactic 3 - Referral Program)

Referral Milestone	Reward
1 successful referral	+25 Score points
5 referrals	+100 Score points + "Connector" badge
25 referrals	+300 Score points + "Ambassador" badge + premium month
100 referrals	Score multiplier + co-marketing opportunity with the team

Table 1.6

Chart 1 - Acquisition Funnel Overview

(Source: Metrics & Success Criteria - Funnel Overview)

AWARENESS → ACQUISITION → ACTIVATION → RETENTION → REFERRAL

Impressions    Sign-ups      Profile       Monthly       Referrals
& Reach        & Installs    Completion    Active        Sent
                             Rate          Wallets

Chart 1.1

Table 7 - Primary Metrics

(Source: Metrics & Success Criteria - Primary Metrics)

Metric	Month 1 Target	Month 6 Target	Month 12 Target
Monthly Active Wallets (MAW)	200	1,000	5,000
Profiles claimed	300	2,000	10,000
Profile completion rate	60%	70%	75%
Chrome Extension installs	500	2,500	8,000
On-chain transactions (all types)	150	1,500	12,000
Referral program participants	-	200	1,500
X follower count (SOCI4L account)	1,000	5,000	20,000

Table 1.7

Table 8 - Channel-Specific Metrics

(Source: Metrics & Success Criteria - Channel-Specific Metrics)

Channel	Metric	Target (Month 6)
X / Social	Post impressions per week	50,000+
X / Social	Profile link clicks per week	2,000+
Influencer campaigns	Cost per acquired user (CPU)	< $3.00
Referral program	% of new users from referrals	> 25%
Partnerships	Referred users from partner integrations	500+
Content / SEO	Organic search visits per month	3,000+
Paid ads (Phase 2)	Return on ad spend (ROAS)	> 3×

Table 1.8

Table 9 - Retention & Engagement Metrics

(Source: Metrics & Success Criteria - Retention & Engagement Metrics)

Metric	Definition	Target
Day-7 retention	% of new users returning within 7 days	> 40%
Day-30 retention	% of new users returning within 30 days	> 25%
Activation rate	% of sign-ups who complete at least one on-chain action	> 50%
Score progression	% of active users increasing their Score month-over-month	> 60%
Viral coefficient (K)	Average referrals sent per active user	> 0.5 (target > 1.0 by Month 6)

Table 1.9

Table 10 - Budget Philosophy by Phase

(Source: Budget Philosophy)

Phase	Approach	Rationale
Months 1-3	90% earned / 10% paid	Validate messaging and product before spending
Months 4-6	70% earned / 30% paid	Scale what's working; test paid channels carefully
Months 7-12	50% earned / 50% paid	Double down on highest-ROI channels

Table 1.10

Chart 2 - Growth Flywheel

(Source: Growth Flywheel)

┌─────────────────────────────────────────────────────────────┐
│                                                             │
│   User claims profile  ──▶  Shares link on X               │
│          │                         │                        │
│          ▼                         ▼                        │
│   Score grows with    ◀──  New visitor lands                │
│   on-chain activity            on profile                   │
│          │                         │                        │
│          ▼                         ▼                        │
│   Appears on           New visitor signs up                 │
│   leaderboard    ◀──   to claim their own                   │
│          │              profile + slug                      │
│          │                         │                        │
│          └────────── Cycle repeats ┘                        │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Chart 1.2

User Acquisition Strategy Tables & Charts