SOCI4L - Avalanche Reputation Profile

Table 1 - Premium Features: Free vs Premium

(Source: Revenue Streams - Stream 1 - Premium Subscriptions)

Feature	Free	Premium
Profile & custom bio	✅	✅
Basic SOCI4L Score	✅	✅
Up to 5 profile links	✅	✅
Unlimited profile links	❌	✅
Advanced analytics (90-day history)	❌	✅
Priority in search & discovery	❌	✅
Gated content creation	❌	✅
Score multiplier (+10% boost)	❌	✅
Premium badge on profile	❌	✅
Early access to new features	❌	✅

Table 1.1

Table 2 - Premium Subscription Revenue Projection

(Source: Revenue Streams - Stream 1 - Premium Subscriptions)

Month	Paying Subscribers	Monthly Revenue (AVAX equiv.)
1	50	~$500
3	200	~$2,000
6	600	~$6,000
12	2,000	~$20,000
24	7,000	~$70,000

Table 1.2

Table 3 - Donation Platform Fee Revenue Projection

(Source: Revenue Streams - Stream 3 - Platform Fee on Donations & Tips)

Month	Total Tips Volume	Platform Revenue (3%)
1	$2,000	~$60
3	$8,000	~$240
6	$30,000	~$900
12	$120,000	~$3,600
24	$500,000	~$15,000

Table 1.3

Table 4 - Bounty Board Commission Revenue Projection

(Source: Revenue Streams - Stream 4 - Bounty Board Commission)

Month	Bounty Volume	Platform Revenue (5%)
6	$10,000	~$500
9	$40,000	~$2,000
12	$100,000	~$5,000
24	$500,000	~$25,000

Table 1.4

(Source: Revenue Streams - Stream 5 - Gated Content Revenue Share)

Month	Creator Earnings Volume	Platform Revenue (8%)
8	$5,000	~$400
12	$30,000	~$2,400
24	$200,000	~$16,000

Table 1.5

Table 6 - Developer API Tier Structure

(Source: Revenue Streams - Stream 6 - Developer API)

Tier	Monthly Price	Call Limit	Use Case
Free	0 AVAX	1,000 calls/month	Hobbyists, personal projects
Developer	~~1.2 AVAX/month (~~$29 at $25 AVAX)	50,000 calls/month	Small dApps, indie builders
Growth	~~4 AVAX/month (~~$99 at $25 AVAX)	250,000 calls/month	Mid-size protocols
Enterprise	~~20 AVAX/month (~~$499 at $25 AVAX)	Unlimited + SLA	Large protocols, wallets, exchanges

Table 1.6

Table 7 - Developer API Revenue Projection

(Source: Revenue Streams - Stream 6 - Developer API)

Month	Paying API Customers	Monthly Revenue
10	10	~$500
12	30	~$2,000
18	100	~$8,000
24	300	~$25,000

Table 1.7

Table 8 - Revenue Stream Summary

(Source: Revenue Streams - Revenue Stream Summary)

Stream	Status	Month 12 MRR	Month 24 MRR
Premium Subscriptions	✅ Live	$20,000	$70,000
Custom Slug Registration	✅ Live (free — no revenue)	$0	$0
Donation Platform Fee	✅ Live	$3,600	$15,000
Bounty Commission	🔄 Month 6	$5,000	$25,000
Gated Content Share	🔄 Month 8	$2,400	$16,000
Developer API	🔄 Month 10	$2,000	$25,000
Total MRR		~$33,000	~$151,000

Table 1.8

Table 9 - Premium Pricing Plans

(Source: Pricing Strategy - Premium Pricing Rationale)

Plan	Price	Billing	Rationale
Free	$0	-	Core identity is a right, not a product
Premium Monthly	0.5 AVAX/month (~$12.50 at $25 AVAX)	Monthly AVAX payment	Impulse-friendly; no commitment
Premium Annual	4.8 AVAX/year (~$120 at $25 AVAX)	Annual AVAX payment	~20% discount rewards commitment; improves cash flow predictability
DAO / Organization	2 AVAX/month (~$50 at $25 AVAX)	Monthly or annual	Multi-admin, shared profile, team roster - higher value warrants higher price

Table 1.9

Table 10 - Transaction Fee Rationale

(Source: Pricing Strategy - Transaction Fee Rationale)

Fee Type	Our Rate	Industry Comparable	Justification
Donation platform fee	3%	Patreon 5-12%, Ko-fi 5%	Lower because no payment processing overhead
Bounty commission	5%	Dework / Bountycaster (early-stage Web3 task markets); Upwork 20% (Web2 ceiling)	Mid-range; rewards quality marketplace curation. Note: Gitcoin deprecated its bounties product - it is no longer a valid comparator.
Gated content share	8%	Patreon 5-12% (Lite: 5%, Pro: 8%, Premium: 12%), OnlyFans 20%	Sits in the middle of Patreon's range; on-chain model eliminates payment processing fees that Patreon adds on top

Table 1.10

Table 11 - Cost per Acquired User (CAU) by Channel

(Source: Unit Economics - Cost per Acquired User)

Channel	Estimated CAU	Volume Potential
Organic / word-of-mouth	$0	High
Referral program (Score points)	~$0.50	Medium-High
Community / content marketing	~$1-$3	Medium
Influencer campaigns	~$3-$8	Medium
Paid ads (Phase 2)	~$5-$15	High (with budget)
Blended average (Month 6 target)	~$2-$5

Table 1.11

Table 12 - Lifetime Value (LTV) by Persona

(Source: Unit Economics - Lifetime Value by Persona)

Persona	Avg. Monthly Spend	Avg. Retention	LTV
Free user (no conversion)	$0	-	$0 direct / positive via network effect
Premium subscriber	0.5 AVAX/month (~$12.50)	18 months	9 AVAX (~$225)
Premium + active tipper	0.5 AVAX + ~$3 fees/month	24 months	~$348
Bounty poster (active)	0.5 AVAX + ~$15 fees/month	24 months	~$660
API developer (Growth tier)	$99/month	36 months	$3,564

Table 1.12

Table 13 - LTV : CAU Ratio

(Source: Unit Economics - LTV : CAU Ratio)

Persona	LTV	Blended CAU	LTV:CAU
Premium subscriber	$180	$3.50	51:1 ✅
Active bounty poster	$600	$3.50	171:1 ✅
API developer	$3,564	$5.00	713:1 ✅

Table 1.13

Table 14 - Key Financial Assumptions

(Source: Break-Even & Growth Projections - Key Assumption Transparency)

Assumption	Value	Basis
Premium conversion rate	~10% of total registered profiles (estimated at 3–4× MAW)	Optimistic Year 2+ target - industry average freemium conversion is 2–5% of active users, but social products typically have a large registered-but-inactive base. Conversion is measured against all registered profiles, not only MAW. Year 1 should be modelled at 2–4% of total profiles; 10% is a realistic steady-state goal for Year 2+.
Slug adoption rate	30% of new profiles	Slug registration is free (gas only); this metric tracks adoption, not revenue. Included here as a leading indicator for Premium conversion and organic referral traffic.
Monthly tip volume growth	2× every 6 months	Chrome Extension adoption + creator community growth
Bounty market share	1-2% of active Web3 task-market volume	Gitcoin deprecated its bounties product - it is not a valid benchmark. Dework and Bountycaster are the closest active comparables; the broader Upwork-style freelance market is the long-term ceiling.
Monthly churn rate (Premium)	5%	Mid-range SaaS churn; improves as product matures
AVAX price	$25 USD	Conservative - well below recent highs

Table 1.14

Chart 1 - Monthly Revenue Growth (18-Month View)

(Source: Break-Even & Growth Projections - Monthly Revenue Projection)

Monthly Revenue ($USD)

$40K ┤                                                    ●
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     └──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──┬──
        M1  M2  M3  M4  M5  M6  M7  M8  M9 M10 M11 M12 M13 M14 M15 M16 M17 M18

Chart 1.1

Table 15 - Monthly Revenue Projection (18-Month View)

(Source: Break-Even & Growth Projections - Monthly Revenue Projection)

Month	MAW	MRR	Monthly Burn	Net Cash Flow
1	200	$560	$12,000	-$11,440
2	350	$1,300	$12,500	-$11,200
3	500	$2,500	$13,000	-$10,500
4	750	$4,300	$15,000	-$10,700
5	1,000	$6,400	$16,000	-$9,600
6	1,500	$10,400	$18,000	-$7,600
7	2,000	$14,500	$20,000	-$5,500
8	2,500	$18,600	$22,000	-$3,400
9	3,000	$23,200	$24,000	-$800
10	3,500	$28,000	$29,000	-$1,000
11	4,000	$30,600	$30,000	+$600 ✅
12	5,000	$33,000	$32,000	+$1,000
18	10,000	$70,000	$40,000	+$30,000

Table 1.15

Table 16 - Annual Revenue Summary (3-Year View)

(Source: Break-Even & Growth Projections - Annual Summary)

Year	End-of-Year MAW	Annual Revenue	Annual Costs	Net
Year 1	5,000	~$176,000	~$280,000	-$104,000
Year 2	20,000	~$1,000,000	~$900,000	+$100,000
Year 3	60,000	~$3,900,000	~$1,500,000	+$2,400,000

Table 1.16

Table 17 - Funding Runway

(Source: Break-Even & Growth Projections - Funding Runway)

Source	Amount	Covers
Avalanche Build Games grant	TBD	Months 1-3 burn
Early-stage ecosystem funding	Target: $300K	Months 1-11 (to break-even; cumulative cash need ~$72,000 — $300K provides comfortable buffer for unexpected costs)
Revenue (post Month 11)	Self-sustaining	Month 11 onwards

Table 1.17

Table 18 - Financial Risk & Mitigation

(Source: Risk & Sensitivity Analysis - Financial Risks and Mitigations)

Risk	Likelihood	Impact	Mitigation
AVAX price drops 50%+	Medium	High (USD revenue drops in line with AVAX price; infrastructure and legal costs remain USD-denominated)	Regularly convert a portion of AVAX revenue into stablecoins to maintain a USD cost reserve; keep 3–6 months of fixed costs in stable assets; AVAX-denominated pricing can be reviewed if prolonged price depression affects margin
Premium conversion below 5%	Medium	High (MRR halves)	Increase free tier limitations; A/B test onboarding flows; add more compelling Premium features
Bounty market slow to grow	Medium	Medium	Prioritize tip and subscription revenue first; bounties are additive
Smart contract exploit	Low	Very High (reputational + financial)	Mandatory third-party audits before each contract deployment; bug bounty program; emergency pause functions
Regulatory action on tokens/payments	Medium	Medium-High	Legal counsel retained; no governance token until regulatory clarity; on-chain fees are utility payments, not securities
Competitor enters market	Medium	Medium	Network effects + on-chain reputation data are durable moats; first-mover advantage on Avalanche
API abuse / spam	High (without controls)	Low-Medium	Rate limiting, API key authentication, and abuse detection already in roadmap

Table 1.18

Table 19 - Break-Even Sensitivity Analysis

(Source: Risk & Sensitivity Analysis - Sensitivity: Break-Even Timing)

Scenario	Premium Conversion	Break-Even Month
Bear case	5%	Month 17-18
Base case	10%	Month 11
Bull case	15%	Month 9

Table 1.19

Chart 2 - Platform Revenue Distribution (Year 3+)

(Source: Path to Long-Term Sustainability - Phase 4 - Protocol Treasury)

Platform Revenue Distribution (Year 3+)
────────────────────────────────────────
  60% → Operating costs & team
  20% → Protocol Treasury (community-governed)
  10% → Security reserve (audits, bug bounties)
  10% → Ecosystem growth grants
────────────────────────────────────────

Chart 1.2

Revenue Sustainability Models Tables & Charts